The Chrysler Network Diversity and Dealer Development Program was developed in 1983 to create dealership opportunities for persons of African American, Hispanic, Asian, Native American and Alaskan descent with a demonstrated entrepreneurial spirit.

It is important to Chrysler to develop a dealer network as diverse as the markets and customers they serve on a daily basis. We are very interested in qualified ethnic dealers and minority general manager candidates who have automotive retail experience, a proven track record of effective performance and access to capital to operate and own a dealership.

In addition, we canvass the market in search for qualified ethnic minorities who have the capital and experience to own and operate a dealership, but lack access to potential buy/sell opportunities. The program helps these individuals navigate through the process of locating and purchasing dealerships as private capital owners.