Chrysler Network Diversity and Dealer Development Program
Overview
Recognized industry-wide for distinction in the recruitment and placement of minorities as General Managers in metropolitan and secondary market dealerships, the Chrysler Network Diversity and Dealer Development Program reaches a common goal through a spirit of cooperation.
Initiatives like the Chrysler Network Diversity and Dealer Development Program, and partnerships with civil rights associations such as the Hispanic Association on Corporate Responsibility (HACR) and the National Association for the Advancement of Colored People (NAACP), promote diversity and equal opportunities for minorities.
Success
Success doesn't just happen . . . at Chrysler success is made. It's the reward that comes from a sincere commitment to achieve excellence.
The result is a thriving network of successful minority dealerships that employ over 5,000 employees and generate $7.0 billion in sales annually.
Mission
To develop a culturally diverse dealer network that represents Chrysler customer base and the communities that its dealers serve.
Chrysler Network Diversity and Dealer Development Program
The Chrysler Network Diversity and Dealer Development Program was developed in 1983 to create dealership opportunities for persons of African American, Hispanic, Asian, Native American and Alaskan descent with a demonstrated entrepreneurial spirit.
The program provides assistance to ethnic minority general manager candidates who have automotive retail experience, but lack sufficient capital to operate and own a dealership. We recruit and place qualified ethnic minority general managers into Chrysler Marketing Investment dealerships with the intent for them to become sole owners of the dealership. The program requires joint contribution (stock interest) of capital by the general manager candidate and Chrysler with Chrysler initially contributing the largest percentage (refer to Marketing Investment Brochure).
In addition, we canvass the market in search for qualified ethnic minorities who have the capital and experience to own and operate a dealership, but lack access to potential buy/sell opportunities. The program helps these individuals navigate through the process of locating and purchasing dealerships as private capital owners.
