Improve Performance and Increase Diversity

Who We Are

Chrysler is recognized industry-wide for distinction in the recruitment and placement of minorities as General Managers in metropolitan and secondary market dealerships.

The Chrysler Network Diversity and Dealer Development Program reaches a common goal through a spirit of cooperation.  Initiatives like the Chrysler Network Diversity and Dealer Development Program, and partnerships with civil rights associations such as the Hispanic Association on Corporate Responsibility (HACR) and the National Association for the Advancement of Colored People (NAACP), promote diversity and equal opportunities for minorities.

Success doesn't just happen . . . at Chrysler success is made. It's the reward that comes from a sincere commitment to achieve excellence.

The result is a thriving network of successful minority dealerships. 

Success

In 2010 Chrysler's minority dealers achieved the following:

• Approximately $3.3 Billion in revenue
• Approximately 47,000 new vehicle sales

Chrysler minority dealers comprise of 4.9% of the total dealer network and 7.0% of total retail sales

22 minority dealers generated over $1.0 million in net earnings

Demographics

The demographic breakdown of the minority dealers within our network, at the beginning of 2011, are:

2011 Game Plan stand out more

2011 Game Plan